Frequently asked questions

What is the difference between the three plans?

Starter gets you online properly: a hand-built site, hosted, secure and kept healthy. Professional makes that site work for you: SEO, a booking or CRM system, a real store, and unlimited changes whenever you want them. Business is your whole digital operation: custom software, automation, and a direct line to both of us.

Starter is for a business that needs a credible presence and needs it soon. You get a custom responsive site rather than a template, hosting, domain, SSL and security, an accessible build, speed work, a basic SEO setup and up to ten content updates a month. It is the whole job done properly, not a cheap version of it.

Professional is for a business that wants the site to bring in work. On top of everything in Starter you get on-page SEO, a Google Business Profile, a fully customized store, booking and CRM systems, analytics with a monthly report, unlimited content updates and priority support. The difference is not decoration, it is that someone is actively working on the site every month.

Business is for a company whose website is only one of the things that need building. Custom software, an AI chatbot or automation, a technical SEO strategy, advanced analytics, one team looking after every site, storefront and listing you own, and both founders reachable directly. If you are unsure between two plans, start lower. You can move up at any time and the term does not restart.

What happens if I cancel early?

Every plan is a 12-month agreement, so leaving early means a one-time buy-out: your monthly fee times the months left in the term. Nothing hidden, you can work it out yourself. Once it is paid, the website and all its files are yours immediately.

An example. You are on Professional at €349 a month and you decide to stop after month seven. Five months remain, so the buy-out is 5 x €349. That is the whole of it. There is no penalty on top, no fee for leaving and no clause that quietly renews the term.

The buy-out exists because the build happens at the start of the year while you pay for it across all twelve months. Leaving in month four with no buy-out would mean we financed a website for free. Paying it out settles the work and moves the site into your hands early, which is exactly what you would have got at month twelve.

Why a 12-month plan and not a one-off build fee?

A one-off fee front-loads thousands of euro before you have seen a single visitor. The plan spreads the same work across the year, with nothing upfront, and it keeps us on the hook after launch: hosting, updates, monitoring and improvements are part of the deal, not an afterthought.

The usual agency deal asks for a large payment before anything exists, hands over a folder of files at launch, and then charges again for every change. It rewards shipping and disappearing. We would rather be paid while the site is working for you, because that means we have to keep it working.

It is also easier to budget. A predictable monthly cost sits in your accounts like any other operating expense, instead of a one-time hit that has to be justified to whoever signs the cheque. Hosting, the domain, SSL, security, monitoring and the ongoing changes are all inside that number, so there is no second invoice waiting for you after launch.

Is there really no setup fee?

Yes. €0 setup, no lump sum, no hidden onboarding cost. You pay the first month, we start.

The design, the build, the hosting, the domain, the SSL certificate and the security work are all inside the monthly price. There is no onboarding charge, no discovery fee, no separate line for putting the site live.

The only thing that ever sits outside a plan is a piece of custom software large enough to be its own project, and in that case you will see the number and agree to it before any work starts.

How long until my site is live?

Most sites go live in 2 to 4 weeks from the moment we have your content. Larger builds, a store or custom software, get their own timeline, agreed before we start.

The clock starts when the content does. We design and build quickly because there are only two of us and nothing has to pass through an account manager, so the honest bottleneck is usually the text and the photos coming back from your side.

The shape of it: a conversation about what the site has to achieve, a design you sign off on, the build, then a round of changes before it goes live. If you need it faster because of a launch or an event, tell us at the start and we will say plainly whether the date is realistic.

What counts as a content update?

One update is one change request: swap a photo, rewrite a section, add a service, publish a post. Small things batched together count as one. If you run out in a busy month on Starter, the extra changes wait for the next month or you move up a plan. We never bill you per change.

Sending three small corrections in one message is one update, not three. We are not counting words, and nobody here is looking for a reason to bill you extra. The ten a month on Starter exists so the plan stays honest, not so it can be enforced against you.

Professional and Business have no limit. If you find yourself repeatedly running out on Starter, that is usually the signal to move up rather than to buy extras.

Who owns the website and its files?

You do, once the first year concludes or the day an early buy-out is settled. From then on you can take the code and the files to any host or any developer you like.

Everything transfers: the code, the design files, the content and the images. No part of the site is a rented component that stops working when you leave, and there is nothing proprietary in it that only we can maintain.

This matters more than it sounds. A good deal of the industry keeps clients in place by making the exit expensive or technically painful. We would rather you stayed because the work is good.

What happens after the first 12 months?

The plan continues month to month at the same price, and you can stop whenever you like. The site and its files are yours either way.

There is no second term to sign and no price rise waiting at the anniversary. The site is already yours at that point, so what you are paying for from month thirteen onward is the thing that keeps it alive: hosting, security, monitoring, updates and our continued work on it.

If you decide to stop, tell us and we hand everything over. If you want to carry on, do nothing.

Who owns the domain?

The domain is registered in your name. It is yours from day one and it leaves with you. Hosting is ours, so if you move on we hand over the site and its files and you host them wherever you want.

If you already own a domain, it stays exactly where it is and we simply point it at the new site. If you do not have one, we register it for you, in your name, and the cost is inside the plan.

The distinction to keep in mind: the domain is your address and it is yours, while hosting is a service we run for you. Neither one is a hostage.

Can I change plans later?

You can move up a plan at any time. The new price starts the following month and your 12-month term does not restart. Moving down a plan happens at the end of the term.

Moving up is meant to be easy, because it usually happens when something is going well: a store that needs to be built properly, a booking system, a campaign that needs the SEO work. Write to us and it takes effect from the next invoice.

Moving down waits for the end of the term, because the tier you signed for is what the year was priced on. Most businesses start on Starter and move up when the site starts paying for itself, which is the order we would recommend anyway.

What if I am on Starter but need one thing from a higher plan?

Tell us what the thing is and we will look at it honestly. Sometimes it is small enough that we fold it into your current plan at our discretion. Sometimes it is the sign that the plan you are on is no longer the right one. And sometimes it is a real piece of work that deserves its own quote.

We would rather not sell you a whole tier to get one feature, and we are not going to invent a fee for every request either. A booking form on a Starter site is not the same amount of work as a custom AI automation, so the answer depends entirely on what you are asking for.

What we will always do is tell you which of the three it is before anything happens, and what it costs if it costs anything. If moving up a plan is genuinely the cheaper route for you, we will say so, even though the smaller job would have been easier for us to bill.

Who actually works on my project?

The two founders. No account managers, no handoffs, no juniors: the people you talk to are the people who design and build your site.

The studio is deliberately two people, with more than twenty-six years of software engineering behind the build side. You will not be sold to by one person, handed to a second and then have your work done by a third who was never in the room.

In practice that means you can ask a technical question and get a technical answer, from the person who wrote the code, the same day you asked it.

What do you need from me to start?

A conversation, then your content: text, photos, and a logo if you have one. If you do not have one, branding is something we do too.

The conversation matters more than the material. We want to know what the business actually does, who it is for and what the site has to achieve, because a site that looks good and sells nothing is a failure with nice typography.

After that, whatever you already have: existing copy, photographs, a logo, brand colors, access to your domain. Gaps are normal. If the photos are weak or the brand does not exist yet, say so and we handle it rather than pretending the problem away.